MK 453 - Marketing Research and Information Systems

Examines the application of research methods to the problems of marketing. Consideration is given to research procedures, sources of data and management’s use of information for decision making.
Prerequisite(s): MG 315 and MK 351. All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: BA 455