MK 405 - Social Media Marketing

The advent of online social media has revolutionized the way in which consumers connect with each other as well as the way in which firms communicate with their target markets. In this class, we will explore the nature of social media networks and the impact they have had on how businesses operate. The course is aimed at examining, in-depth, social media platforms, social media-related brand management strategies and best practices.
Prerequisite(s): MK 351. All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3