2021-2022 University Catalog 
    
    Feb 28, 2024  
2021-2022 University Catalog [ARCHIVED CATALOG]

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MK 411 - Marketing Management


Study of the theoretical foundations, the methods and the environment of marketing, management. Topics include: consumer behavior, product policy, channel management, pricing and promotion.
Prerequisite(s): MK 351   and MK 385 . All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MKT 411



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