MK 369 - E-Marketing

This course will address the new technological environments that marketers are facing by introducing strategic considerations related to technology and technology implementation as it impacts the field of marketing. The course will explore the basics of marketing exchange utilizing the Internet, multimedia techniques, database marketing, and interactive telecommunications across delivery platforms. In addition the course will give students hands on experience with relevant software.
Prerequisite(s): MK 351. All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3