2021-2022 University Catalog 
    
    Jun 21, 2024  
2021-2022 University Catalog [ARCHIVED CATALOG]

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MK 401 - Sales Management


Review and analysis of approaches to planning, organizing, training, developing, compensating, directing, and controlling the sales force in support of marketing objectives. Use of case materials.
Prerequisite(s): MK 351 . All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MKT 401, AGR 401



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