CA 360 - Sports Communication in a Digital Age

An introduction and overview of the field of sport communication, including sports journalism, for print and electronic media, history of sports media, sports advertising, public relations, media relations and employment opportunities. The course teaches effective communication strategies and techniques within an organizational and professional context for the sports industries. Emphasis is on reporting and writing in all forms, including social media.
Lecture Hours: 3 Lab Hours: 0 Credits: 3