2021-2022 University Catalog 
    
    Apr 14, 2024  
2021-2022 University Catalog [ARCHIVED CATALOG]

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CIS 608 - Web and Marketing Analytics


This course will emphasize the application and accurate interpretation of web analytics and other social media platforms for purposes of understanding and optimizing web and social media usage and business intelligence. Students will work with Google Analytics and other web analytical platforms to judge performance throughout the customer lifecycle and ascertain the return on investment (ROI) on a firm’s web and marketing programs.
Prerequisite(s): MIS 614  
Credits: 3



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