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Apr 28, 2024
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MK453 - Marketing Research and Information Systems
Examines the application of research methods to the problems of marketing. Consideration is given to research procedures, sources of data and management’s use of information for decision making.
Prerequisite(s): MG315 and MK351 . All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: BA455
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