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May 19, 2024
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MK 455 - Advertising and Promotional Strategies
A study of the specific role of the various promotional mix elements in relation to the overall marketing strategy.
Prerequisite(s): MK 351 and MK 380 . All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MKT 455
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