Marketing, Graduate Certificate

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Marketing, Graduate Certificate Locations

The Graduate Certificate in Marketing is in the School of Business which is housed within the College of Management. The certificate is designed to prepare students with the competencies necessary to excel in professional positions as marketing managers. This curriculum will provide the students with an extensive understanding of marketing concepts including consumer behavior, brand management, and digital communication.

Requirements For: Certificate - 12 Hours, 3.0 GPA

Core Requirement 9 cr.

MKT 631 - Consumer Behavior Credits: 3
MKT 632 - Strategic Brand Management Credits: 3
MKT 634 - Strategic Marketing Simulation Credits: 3

Electives 3 cr.

CIS 608 - Web and Marketing Analytics Credits: 3
MKT 633 - Digital and Social Media Marketing Credits: 3

Graduation Requirements

Park University confers Graduate Certificates at selected locations when a candidate has satisfied the following conditions:

Completion of residency requirement, at least 75% of the coursework completed at Park
Earn a minimum cumulative GPA of 3.0* (for courses in the certificate)
Completion of coursework with no more than 2 grades of C earned at Park University
Meet all requirements of the specific program as outlined in this catalog
Submission of an Application for Graduation

*Individual departments may establish additional (or higher) requirements (refer to the program-specific requirements).