2022-2023 University Catalog

Nov 23, 2024

2022-2023 University Catalog [ARCHIVED CATALOG]

Marketing, B.S.B.A.

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B.S.B.A.

This program is part of the 4+1 Undergraduate to Graduate program options.

For questions regarding specific courses and concentration options, please consult with your Advisor, Campus Center or via email at: advising@park.edu.

Students enrolled in the Bachelor of Science in Business Administration program receive a broad education covering the major functional areas of business. This degree will help a student prepare for a career in business or government leadership and provide knowledge and skills desired by all types of employers. It can also provide one the background to organize and manage a family business. Graduates with a B.S.B.A. typically find jobs in business, production management, personnel management, marketing management, or financial management. Many serve their communities as marketing or management specialists in insurance, real estate, investments, banking, communications, manufacturing, retailing and wholesaling. A number of students with this major move into graduate study in law, management, or other business specialties.

Requirements For: B.S.B.A. Major – 60 Hours, 2.0 GPA

The Marketing program provides a strong foundation for a career in marketing, allowing students to choose four electives from the field of marketing that reflect their interests. Students taking the Marketing program receive a broad education covering the major functional areas of Marketing.

Business Core 39 CR.

AC201 - Principles of Financial Accounting Credits: 3
AC202 - Principles of Managerial Accounting Credits: 3
EC141 - Principles of Macroeconomics Credits: 3
EC142 - Principles of Microeconomics Credits: 3
FI360 - Financial Management Credits: 3
IB315 - International Business Perspectives Credits: 3
IS141 - Applied Computer Technology for Business Credits: 3
MA171 - Finite Mathematics Credits: 3
MG260 - Business Law I Credits: 3
MG315 - Advanced Business Statistics Credits: 3
MG371 - Management and Organizational Behavior Credits: 3
MG495 - Business Policy Credits: 3
MK351 - Principles of Marketing Credits: 3

Note:

_{^{MA 171 is a required course for students with majors within the Robert W. Plaster School of Business and satisfies the requirements for MA 120}}
_{^{MA 171 has a prerequisite of}^{MA 125}^{. Students who do not meet the placement/test prerequisite for MA 171 are required to complete MA 125}}
_{^{MG 306 is a required course for students with majors within the Robert W. Plaster School of Business and satisfies the requirement for Professional Writing (EN 306* )}}
_{^{EC 141 and EC 142 will satisfy the LE Social Science area}}

Marketing 21 CR.

MK385 - Consumer Behavior Credits: 3
MK411 - Marketing Management Credits: 3
MK453 - Marketing Research and Information Systems Credits: 3

Select four from the following: 12 CR.

AR218 - Graphic Design Software Credits: 3
AR231 - Graphic Design Studio I Credits: 3
LG312 - Transportation and Distribution Systems Credits: 3
MK369 - E-Marketing Credits: 3
MK380 - Advertising Credits: 3
MK386 - Retailing Administration Credits: 3
MK389 - Professional Selling Credits: 3
MK395 - International Marketing Credits: 3
MK401 - Sales Management Credits: 3
MK405 - Social Media Marketing Credits: 3
MK455 - Advertising and Promotional Strategies Credits: 3
MK463 - Marketing Internship Credits: 3-6
MK491 - Seminar in Marketing Credits: 3

Liberal Education Requirements 40 CR.

Writing Seminar 6 cr.

EN105 and EN106

Math Requirement 3 cr.

Select one of the following:

MA120 , MA135 , or higher math course excluding MA208

Science with a lab Requirement 4 cr.

Select one of the following:

BI101 , BI111 , BI211 , BI212 , BI223 , BIO221 , BIO225 , BIO325 , BIO327 , BIO330 , BIO337L and BIO337 , BIO350 , BIO400 , BIO410 , BIO411 , BIO417 , CH101 , CH105 , CH107L and CH107 , CH108L and CH108 , CH317L and CH317 , CH318L and CH318 , CH328 , CH329 , CH337L and CH337 , CH405 , CH440 , GGP115 , GGP205 , GO130 , GO141 , GO151 , GO200 , GO310 , GO320 , GO330 , PY155 , PY156 , PY205 , or PY206

Ethics Requirement 3 cr.

Select one of the following:

AC435 , CA302 , CS300 , EDU310 , MG495 , NS306 , PA380 , PH102 , PH221 , PH224 , PH308 , PS220 , SO220 , SW492

Communications Requirement 3 cr.

Select one of the following:

CA103 , CA105 , or TH105

Citizenship Requirement 3 cr.

Select one of the following:

PO200 , PO210 , HIS111 , HIS112 , or HIS113

Humanities Requirement 6 cr.

Select one of the following Art or English:

AR115 , AR215 , AR216 , EN201 , EN221 , EN232 , EN234

And one of the following:

AR115 , AR215 , AR216 , EN201 , EN221 , EN232 , EN234 , CA104 , CA116 , CA235 , FR201 , ML235 , ML251 , PH101 , PC202 , PH205 , RE109 , SP110 , SP201 , SP202 , TH100 , TH101 , TH201 , TH216

Natural Science Requirement 3 cr.

Select one of the following:

BI214 , CH101 , CH102 , CH105 , CH107 CH107L , CH108 CH108L , GGP115 , GGP120 , GGP205 , GO125 , GO130 , GO141 , GO151 , GO200 , NS220 , NS241 , PY101 , PY155 , PY156 , PY205 , or PY206

_{^{*Computer Science and PE courses excluded.}}

Social Science Requirement 6 cr.

Select two of the following:

AN100 , CJ100 , CJ200 , EC141 , EC142 , EDU210 , FI201 , GGH110 , GGH200 , HIS104 , HIS105 , PO216 , PS101 , PS125 , PS205 , SO141 , SO206 , or SW205

Seminar: Integrative & Interdisciplinary Learning 3 cr.

Select one of the topics for LE300*

Graduation Requirements

Student Seminar 3 cr.

LE100 First-Year Seminar (required for all incoming first-time freshman and highly encouraged for transfer students)

Upper Division Hours 36 cr.

36 hours upper division (300 - 400) level course work

Writing Across the Curriculum 9 cr.

3 credit hours of Professional Writing (EN306* or equivalent from the list below) plus 6 credit hours of Writing Intensive coursework are required.

EN306A , EN306B , EN306C , EN307 , EDU300 , CJ450 , HIS455 , MG306 , NS306 , PA430 , PO405 , PS300 , PS406 , or SO310

6 credit hours to fulfill the Writing Intensive requirement must be chosen from among the courses designated in the catalog as “WI” (Writing Intensive ), composed as follows:

3 of the credit hours must come from a WI course outside the student’s major(s); that is, the course must be offered by a program other than the one(s) that house(s) the student’s major area of study at the time the course is taken.
3 of the credit hours must come from a WI course that is offered by the student’s major program; that is, the course must be offered by the same program that houses the student’s major at the time the course is taken.

AR316 , AR498 , BIO498 , CA218 , CA318 , CH342 , CJ221 , CS300 , EDU310 , EN201 , EN221 , EN232 , EN234 , EN490 , FW190 , GGP350 , HIS261 , HIS453 , LE410 , MA301 , ML251 , MG495 , NUR460 , PA432 , PO210 , PS315 , SO141 , SP320 , SW325

Additional Requirements

Park University grants the Bachelor of Science, Bachelor of Science in Business Administration, Bachelor of Public Administration, Bachelor of Science in Education, Bachelor of Fine Arts, and the Bachelor of Music Degree upon completion of the following requirements:

Completion of a minimum of 120 semester hours with a cumulative 2.0 GPA (or higher dependent on major).
A minor for Geography, B.S. and Information Systems, B.S. majors.
Satisfaction of all requirements for a major.
Completion of degree specific requirements.
Completion of Liberal Education requirements.
Completion of residency requirement, 30 hours of earned and graded (A, B, C, D) college hours at Park University. At least 15 of these 30 hours must be in the major.
Submission of an Application for Graduation.