CIS608 - Web and Marketing Analytics

This course will emphasize the application and accurate interpretation of web analytics and other social media platforms for purposes of understanding and optimizing web and social media usage and business intelligence. Students will work with Google Analytics and other web analytical platforms to judge performance throughout the customer lifecycle and ascertain the return on investment (ROI) on a firm’s web and marketing programs.
Prerequisite(s): CIS 621 or HA 607 or PA 601
Credits: 3