PA 595 - Communications and Marketing for Nonprofit/Community Organizations

An overview of the preparation of an annual public relations plan; intra-organizational communications, development of public relations materials, (such as brochures, newsletters, annual report, news releases and advertising), communication with news media, funding sources and others; interpersonal communication skills; impact of organizational actions and reputation on public support. Two-credit offering only for those students operating under a previous degree plan requiring two (2) credits for this course.
Credits: 3