2021-2022 University Catalog 
    Jul 14, 2024  
2021-2022 University Catalog [ARCHIVED CATALOG]

Master of Business Administration, Marketing Concentration, M.B.A.

Master of Business Administration M.B.A.

Park University’s Master of Business Administration degree program was founded in 1998. Park’s MBA program offers a student centered learning environment to produce responsible, innovative business leaders in an ever-changing global environment. It prepares students as entrepreneurial thinkers to enhance business competitiveness in a global environment. Significance is placed on applying business knowledge and techniques to implement decisions.

Park’s MBA faculty and students come from all continents and have diverse professional backgrounds, enriching the educational experience. Whether advancing through the ranks of a multinational corporation, joining a small nonprofit organization or re-entering the workplace, business applications and tools acquired in the MBA program are vital to student success in today’s fast-paced global business environment.

To meet students’ personal and professional needs, the MBA degree may be earned entirely online, through the blended delivery method (a blend of face-to-face and online instruction), or through a combination of these methods. Blended courses are offered as evening courses one night a week at select campus locations. Online courses offer flexibility, without sacrificing rigor and academic excellence.

The MBA curriculum is designed with the working professional in mind. Students are expected to engage in team assignments and are given the opportunity to obtain hands on knowledge through projects and case study analysis. Each concentration is designed to meet the educational needs of the growing and varied business sectors.

Vision Statement

The vision of Park University’s Master of Business Administration program is to use a student-centered learning environment to produce responsible, innovative business leaders in an ever-changing global environment.

Mission Statement

The mission of Park University’s Master of Business Administration program is to prepare business leaders as entrepreneurial thinkers who enhance business competitiveness in a global environment.

Program Learning Outcomes

  • Formulate a personal communication strategy that will help them cultivate professional relationships with diverse stakeholders to achieve cooperation, promote teamwork, demonstrate respect, and maintain a competitive advantage.
  • Assess the level of professionalism needed for success in a highly dynamic and demanding environment by maintaining personal and professional accountability, engaging in ongoing professional development, and demonstrating a commitment to the welfare of the facility/organization, surrounding community and the profession. Demonstrate the ability to function autonomously and take responsibility for managing a culturally and geographically diverse group of professionals within a highly complex and changing business environment.
  • Develop a clear and achievable organizational vision for the future which promotes the entrepreneurial spirit and contributes to the formation of a culture and climate that embraces change in order to achieve excellence in product and service delivery.
  • Assess the business environment and its components in order to identify opportunities and threats, and then actively contribute to viable strategy formulation that effectively leverages internal competencies to achieve organizational success on a domestic and global scale.
  • Synthesize relevant internal and external data in order to position complex organizations for fiscal and operational success, despite existing barriers, in order to maintain a strong competitive advantage within a dynamic economy.
  • Demonstrate advanced problem solving skills that result in viable and ethical solutions to complex issues that may impact product and service delivery.

Admissions Requirements

See Academic Regulations and Policies  for further details.

  • A bachelor’s degree from an acceptable accredited  college or university in the U.S., or from an foreign institution  of higher learning.
  • Minimum 2.75 cumulative grade point average on a 4.0 scale from all colleges and universities attended.
  • Students with a cumulative grade point average below 2.75 may be considered for probationary admission. Submission of additional documentation may be requested by the Program Director.

Admission to Park University’s Master of Business Administration program is open to graduates of all fields of undergraduate study.

Sequential Degree

This program is a participant of the Sequential Degree option.

Requirements For: Master - 33 Hours, 3.0 GPA


All students complete all core courses to provide a common foundation; therefore, the program’s policy is not to waive any of the core courses.

The general MBA program offers the flexibility to tailor electives to the student’s professional interests. Ample choices allow a broad choice or a focus, such as finance, entrepreneurship, global business or information systems. Alternatively, the student may select one of the following formal areas of concentration:


Graduation Requirements

Park University confers the Master of Business Administration, Master of Social Work and Education Specialist degrees at selected locations when a candidate has satisfied the following conditions:

  • Completion of a minimum of 33 semester hours.
  • Cumulative GPA of 3.0 for Park University courses.
  • Satisfaction of all requirements for a major as outlined in this catalog.
  • Completion of all earned credit with no more than 2 grades of C earned.
  • Submission of an Application for Graduation.