2022-2023 University Catalog [ARCHIVED CATALOG]
Courses
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Suggested prerequisites are recommended to enhance the probability of success in specific courses.
Courses of Instruction
The lettered prefix before each course number represents an abbreviation of the course’s discipline.
The first digit of the course number represents the level of the course. The following course numbering system is used:
100 – 199 Freshman
200 – 299 Sophomore
300 – 399 Junior
400 – 499 Senior
500 - 700 Graduate
Freshman and sophomore students should not enroll in courses more than one level above their academic classification without consulting their advisor (e.g., Freshmen may not enroll in 300 level courses without permission; sophomores may not enroll in 400 level courses without permission).
Each course description is followed by a 3-number sequence providing the following information: first digit, number of lecture hours per week; second digit, number of laboratory hours per week; third digit, number of credit hours granted for the course. For example, a class described as 3:1:4 would have three lecture hours, one lab hour, and four hours of total credit.
Reading the Course Schedule
Course Search
LE Citizenship , LE Ethics , LE Humanities , LE Natural Science , LE Social Science
Professional Writing , Science with lab , Writing Intensive , GEM Program Courses
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Liberal Education |
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LE300V - The 1960s: Years of Hope and Rage
A seminar for the Liberal Education program, LE300 requires students to integrate the Park University Literacies, synthesizing diverse perspectives to achieve interdisciplinary understanding and exploring the relationships among academic knowledge, professional pursuits, and the responsibilities of local and global citizenship.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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LE300W - The City
A seminar for the Liberal Education program, LE300 requires students to integrate the Park University Literacies, synthesizing diverse perspectives to achieve interdisciplinary understanding and exploring the relationships among academic knowledge, professional pursuits, and the responsibilities of local and global citizenship.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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LE300Y - Integrative and Interdisciplinary Capstone: Commercial Use of Outer Space
A seminar for the Liberal Education program, LE300 requires students to integrate the Park University Literacies, synthesizing diverse perspectives to achieve interdisciplinary understanding and exploring the relationships among academic knowledge, professional pursuits, and the responsibilities of local and global citizenship.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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LE300Z - Creativity
A seminar for the Liberal Education program, LE300 requires students to integrate the Park University Literacies, synthesizing diverse perspectives to achieve interdisciplinary understanding and exploring the relationships among academic knowledge, professional pursuits, and the responsibilities of local and global citizenship.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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LE310 - Introduction to Interdisciplinary Studies
This course introduces students to the necessity of interdisciplinary approaches for solving complex problems. It also introduces the key concepts of interdisciplinary studies: the history of disciplinarity, disciplinary perspectives, disciplinary insights, the varieties of cross- disciplinary approaches, critical analysis of the disciplines, integration, synthesis, and interdisciplinary research methods.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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LE315 - Special Topics in Liberal Education
An in-depth examination of specific areas in the general area of liberal education.
Repeatable for Credit May be repeated for credit with a change in topic.
Lecture Hours: 0 Lab Hours: 0 Credits: 1-3
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LE400 - Senior Project in Interdisciplinary Studies
An independent project option for students completing their Interdisciplinary Studies major. If desired, this course can be taken so the student can work on a capstone project under a particular faculty member’s guidance. The project must have relevance to the student’s two chosen fields. The student and the major advisor must agree on the nature, area, scope, and method of evaluation for the project
Prerequisite(s): LE310
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: LS400
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LE410 - Advanced Interdisciplinary Research
The capstone course of the Interdisciplinary Studies major, this course deepens student’s understanding of interdisciplinary and integrative research by introducing them to interdisciplinary research methods and methods of integration such as transdisciplinary problem solving and systems thinking. Throughout the course students develop and complete an independent, interdisciplinary research or creative project that builds holistic understandings and interdisciplinary frameworks to tackle an issue of significant importance.
Prerequisite(s): LE310
Fulfills: Writing Intensive,
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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Logistics |
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LG201 - Systems Engineering and Analysis
A study of the design, development, direction, management, and control of the systems engineering process. Emphasis is placed on the application of quantitative and qualitative techniques to systems analysis, evaluation and performance.
Prerequisite(s): MA171 . All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: LOG201
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LG305 - International Logistics
Principles and practices of logistics from an international perspective, with an emphasis on transportation, customs issues, documentation, terms of trade, and global supply chain management. A focus is placed on current events and their impact on logistical activities of firms.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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LG312 - Transportation and Distribution Systems
Principles and practices of transportation and its role in the distribution process. The physical transportation system of the United States and its performance; carrier responsibilities and services; economic and legal bases of rates, freight classification and tariffs; public policy regarding regulation; transportation issues and problems.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: LOG312
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LG324 - Contract Management and Law
A study of the procurement and contracting process with emphasis on the organization, policy formulation, procedures, and administration of purchasing activities and functions.
Prerequisite(s): MG260 . All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: LOG324
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LG400 - Logistics Internship
The internship must provide an applied/practical experience consistent with a career position filled by a college graduate. The internship will be approved and overseen by the Logistics Program Coordinator (PC) or a business faculty member approved by the PC. An experience paper is required. One credit hour will be earned by 40 hours of experience connected to the internship learning outcomes. This class may be repeated to earn a maximum of 6 credit hours at the discretion of the PC.
Prerequisite(s): Open only to students who have completed at least 3 of their courses in Logistics and have an overall GPA of 3.0.
Repeatable for Credit May be repeated for a maximum of 6 hours.
Grade: Pass/Fail
Lecture Hours: 0 Lab Hours: 0 Credits: 3-6
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LG415 - Quality Control
A study of quality planning and control systems including application and statistical quality control theory to the design of quality control systems; the impact of quality on logistics and the procurement process.
Prerequisite(s): MA171 . All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: LOG415
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LG424 - Purchasing and Vendor Management
A study of the procurement and contracting process including planning, developing, and contracting for major systems. Topics include: purchasing policy and strategy, value, analysis engineering, quality assurance, make-or-buy decisions, principles of inventory management, institutional and government purchasing management.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: LOG424
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LG426 - Logistics Management
A critical examination of the logistics system with emphasis on managerial functions within the system and analytical techniques used in planning and control of the various subsystems.
Prerequisite(s): HC351 or MG371 . All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: LOG426
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LG490 - Special Topics in Logistics
In-depth examination of contemporary issues and developments in the field of Logistics. Topics include, but are not limited to: supply chain management, logistics challenges for the future, warehousing, or procurement.
Repeatable for Credit May be taken twice for credit with change of topic.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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Mathematics |
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MA102 - Introductory Algebra
This developmental course prepares students to complete Park’s Liberal Education mathematics requirement. Topics include integer arithmetic, basic algebraic equations, rational numbers, percentages, and basic graphing. This course does not fulfill a graduation or Liberal Education requirement. This introductory course prepares students for the study of algebra. Topics include integer arithmetic, basic algebraic equations, rational numbers, percentages, and basic graphic.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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MA110 - Geometry for Teachers Crosslisted: EDU110
A consideration of selected topics from basic Euclidean geometry with emphasis on proper terminology and unification of concepts. Techniques available for teaching the basics are discussed.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MA140
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MA120 - Basic Concepts of Statistics
A development of certain basic concepts in probability and statistics that are pertinent to most disciplines. Topics include: probability models, discrete random variables, normal distributions, confidence intervals, and hypothesis testing.
Prerequisite(s): SAT math score ≥ 510, or ACT math score ≥ 19, or MA102 , or successful placement by the Park University placement test, or consent of the instructor.
Fulfills: GEM
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MAT170
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MA125 - Intermediate Algebra
This course provides a transition into college level Mathematics courses. Topics include the real number system, basic operations of algebra, linear, quadratic and rational equations, inequalities, radicals and exponents, and systems of equations.
Prerequisite(s): SAT math score ≥ 510, or ACT math score ≥ 19, or MA102 , or successful placement by the Park University placement test, or consent of the instructor.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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MA135 - College Algebra
A study of the algebra necessary for calculus. Topics include: Linear and non-linear equations, inequalities and their applications; inverse, exponential and logarithmic functions; complex numbers; and systems of linear equations.
Prerequisite(s): MA125 , or an ACT math score ≥ 23, or a SAT math score of ≥ 570, or successful placement by the Park University placement test.
Fulfills: GEM
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MA131
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MA141 - College Trigonometry
A consideration of those topics in trigonometry necessary for the calculus. Topics include: circular functions, identities, special trigometric formulae, solving triangles, polar coordinates, vectors, and conic sections.
Prerequisite(s): MA135 , or a high school or transfer course equivalent to MA135 , or an ACT math score ≥ 26, SAT mathematics subscore of ≥ 560 (SAT prior to March 2016) or SAT mathematics subscore of ≥ 580.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MAT141
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MA150 - Precalculus Mathematics
A consideration of those topics in algebra and trigonometry necessary for the calculus. Topics include: mathematical analysis of the line, the conic sections, exponential and logarithmic functions, circular functions, polynomial and rational functions, mathematical induction, and theory of equations.
Prerequisite(s): MA125 , or an ACT math score ≥ 26, or a SAT math score ≥ 610, or successful placement by the Park University placement test.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MAT161
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MA160 - Precalculus for Majors
A consideration of those topics in algebra and trigonometry necessary for the calculus. Topics include: equations and inequalities, polynomial, rational, exponential and logarithmic functions, trigonometric functions, and trigonometric identities.
Prerequisite(s): MA125 , or an ACT math score ≥ 26, or a SAT math score ≥ 610, or successful placement by the Park University placement test.
Lecture Hours: 5 Lab Hours: 0 Credits: 5
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MA171 - Finite Mathematics
A course focusing on mathematical concepts that have business applications. Topics include systems of linear equations and matrix concepts, linear programming, basics of sets and counting principles, probability, and introduction to financial mathematics.
Prerequisite(s): MA125 , or an ACT math score ≥ 23, or a SAT math score of ≥ 570, or successful placement by the Park University placement test.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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MA208 - Discrete Mathematics Crosslisted: CS208
This course introduces the student to selected finite systems pertinent to the study of computer science. Course topics will include combinatorial problem solving, logic, Boolean algebra, combinatorial circuits, sets, relations, functions, proofs, mathematical induction, recurrence relations, graphs, trees, and counting techniques.
Prerequisite(s): A grade of C or better in any math course ≥ MA125 , or an ACT math score ≥ 23, or an SAT math score ≥ 570, or appropriate score on the Park University math placement test.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MA209, MA219, MAT209
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MA210 - Calculus and Analytic Geometry I
The study of the calculus begins with an examination of the real number system and the Cartesian plane. Additional topics to be considered include: functions and their graphs, limits and differentiation techniques, the mean value theorem, application of the derivative, indefinite integration, the trigonometric functions.
Prerequisite(s): MA141 or MA150 or equivalent.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MAT202
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MA211 - Calculus and Analytic Geometry II
The study of the calculus continues with the definite integral and its applications, transcendental functions, integration techniques, the conic sections, polar coordinates, parametric equations, indeterminate forms and improper integrals.
Prerequisite(s): MA141 or MA210 or equivalent.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MAT203
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MA212 - Calculus and Analytic Geometry III
The algebra and calculus of vectors and vector functions, constant termed sequences and series, power series and convergence criteria.
Prerequisite(s): MA211
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MAT204
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MA213 - Calculus and Analytic Geometry IV
A study of multi-dimensional spaces, functions in multi-dimensional space, partial differentiation, multiple integration.
Prerequisite(s): MA212
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MAT205
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MA221 - Calculus and Analytic Geometry for Majors I
The calculus begins with a study of limits of functions and continuity. Additional topics to be considered include: the derivatives of algebraic, trigonometric, exponential and logarithmic functions, differentiation techniques, applications of differentiation, the Mean Value Theorem, indefinite integration, definite integrals, the Fundamental Theorem of Calculus, and basic rules of integration.
Prerequisite(s): MA160
Lecture Hours: 5 Lab Hours: 0 Credits: 5
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MA222 - Calculus and Analytic Geometry for Majors II
The study of the calculus continues with applications of the definite integral, techniques of integration, improper integrals, constant termed sequences and series, power series, convergence criteria, polar coordinates, parametric equations, and conic sections.
Prerequisite(s): MA221 or equivalent
Lecture Hours: 5 Lab Hours: 0 Credits: 5
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MA223 - Calculus and Analytic Geometry for Majors III
The study of the calculus extends further with three-dimensional spaces, vectors, multi-variable functions, partial derivatives and their applications, multiple integration.
Prerequisite(s): MA222 or equivalent
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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MA301 - Mathematical Thought
A transition course for the mathematics major, this offering provides an overview of the subject as a study of systems. Topics include: informal and formal logic, theory of sets, formal development of the number system of mathematics.
Prerequisite(s): MA211 or MA221
Fulfills: Writing Intensive,
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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MA302 - Ordinary Differential Equations
An introduction to ordinary differential equations and their solutions in the complex field. Topics include: series solutions and Laplace transforms.
Prerequisite(s): MA222
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MAT302
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MA305 - Probability
A calculus-based approach to the theory and statistical application of probability. Topics include: discrete and continuous random variables, density and distribution functions, probability models, non-parametric statistics.
Prerequisite(s): MA222 or equivalent.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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MA311 - Linear Algebra
Topics include systems of linear equations, matrix algebra, linear transformations, determinants, vector spaces, eigenvalues and eigenvectors, and orthogonality.
Prerequisite(s): MA211 or MA221
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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MA312 - Abstract Algebraic Structures
A study of several algebraic systems from a postulational viewpoint. Systems studied include groups, rings, integral domains, and fields.
Prerequisite(s): MA222 and MA301
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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MA350 - History of Mathematics
An introduction to the history of mathematics with emphasis on the contributions of the many and diverse cultures which have influenced the development of the discipline. Cultures studied include: the Egyptians, Babylonians, Greeks, Romans, Arabs, Medieval Europeans, and Renaissance Europeans. Topics include: the Pythagorean Theorem, perfect numbers, classic construction problems, the Golden Ratio, noteworthy mathematicians and current trends. One field trip is required.
Prerequisite(s): MA135 and MA141 or MA150
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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MA360 - Modern Geometries
A study of the foundations of modern Euclidean geometry as well as finite geometries and non-Euclidean geometries.
Prerequisite(s): MA222 and MA301
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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MA370 - Number Theory
An introduction to the theory of numbers. Topics include: congruencies and residue classes, the theorems of Euler and Fermat, and number-theoretic functions.
Prerequisite(s): MA222 and MA301
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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MA380 - Mathematical Statistics
A calculus-based study of probability and statistics for mathematics and science majors. Topics include: sample spaces, random variables and probability distributions, moment generating functions, transformations of random variables, laws of large numbers and the central limit theorem, regression analysis, and analysis of variance.
Prerequisite(s): MA305
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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MA401 - Analysis
A rigorous treatment of sequences, series, and functions of one real variable. Topics include limits and convergence properties of sequences and series; limits, differentiability, continuity and integration of functions of one real variable.
Prerequisite(s): MA222 and MA301
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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MA402 - Topology
An introduction to the topology of Euclidean space, metric spaces, and general topological spaces.
Prerequisite(s): MA401
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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MA406 - Special Topics in Mathematics
This course provides an opportunity for directed study in areas not necessarily included in formal course work.
Lecture Hours: 0 Lab Hours: 0 Credits: 1-3
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Management |
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MG101 - Introduction to Management
Basic functions of management with emphasis on the behavioral problems management faces in adopting and implementing policy.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MGT101
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MG110 - Introduction to Business
Provides for business and non-business students an overview of business in our modern American society. Examines the development of our business system, social responsibility of business, and the functions of management, marketing, personnel, production, accounting, finance investments, insurance, and business law. Career opportunities in business are explored.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MGT110
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MG260 - Business Law I
Introduction to the law: contracts, agency, employment, and negotiable instruments; comparison of social responsibility and legal aspects of selected issues.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MGT260, BA260
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MG261 - Business Law II
A continuation of the study of contracts, agency, employment, and negotiable instruments; comparison of social responsibility and legal aspects of selected issues.
Prerequisite(s): MG260 All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MGT261, BA261
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MG271 - Principles of Supervision
A study of leadership skills for persons in supervisory positions. Topics include: methods of training employees, employee rating, improving personal leadership, interpreting organization policies, and obtaining the maximum results through the efforts of others.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MGT271
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MG299 - Developing Business Careers
This course is designed to help students understand business career fields and how they position themselves to develop and enhance their business careers. The student will be introduced to the various business majors and related careers, identify their personal career preferences, and develop an academic plan on how to develop their career portfolio to position themselves successfully.
Lecture Hours: 1 Lab Hours: 0 Credits: 1
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MG306 - Business Communications
This course provides insight into the principles and practices of business communications. It is grounded in communication theory which is applied to the planning, creating and transmitting of ethical and effective business communication in the global market place. There will be instruction in graphic, electronic and oral presentation as well as report and letter writing. Students will learn how to enhance their business communication with technically based media.
Prerequisite(s): EN105 and EN106 . All prerequisites must be passed with a C or better.
Fulfills: Professional Writing
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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MG315 - Advanced Business Statistics
This advanced level statistics course explores the complexities of conducting quantitative research for the social and administrative sciences. The course is organized around a research project on quantitative analysis of data.
Prerequisite(s): MA171 and IS141 . All prerequisites must be passed with a C or better.
Fulfills: 4+1
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: EC315
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MG371 - Management and Organizational Behavior
This course is the foundation for the study of management as an academic discipline. As such, the functions, activities and principles of management and organizational leadership in business and other institutions are presented and examined. The philosophy, history, current practices and issues in the areas of motivation and human relations, individual behavior, small group behavior, intergroup behavior, organizational effectiveness, and development are presented and discussed in the context of managing organizations in a global society.
Prerequisite(s): Junior level status within the program.
Fulfills: 4+1
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: (MG352 and MG365)
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MG372 - Entrepreneurial Studies
A detailed study of the relationship and functions of accounting, management, financial management, and marketing in the successful initiation and operation of a small business.
Prerequisite(s): MG371 or HC351 All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MG354, MGT355
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MG375 - Production and Operations Management
Study of the design, planning and operations and control of manufacturing processes, material management, inventory quality control systems, work measurement and production standards.
Prerequisite(s): MA171 and (MG371 or HC351 ). All prerequisites must be passed with a C or better.
Fulfills: 4+1
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: BA375, MGT375
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MG380 - ENACTUS
In conjunction with ENACTUS, students will develop and implement projects that will benefit community businesses and help in the development of entrepreneurial leaders.
Prerequisite(s) or Corequisite(s): MK351 , (MG371 or HC351 ) and MG372
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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MG401 - Senior Seminar in Management
Consideration of managerial problems and/ or policies. Topics include: the role of values and assumptions in administrative situations, especially their influence on administrators choices among possible ends and means; the skills, attributes and personal qualities that enhance effectiveness of responsible individuals as they work with others in organizations; and the determinants of organization and executive action.
Prerequisite(s): (MG371 or HC351 ) and MG306 or equivalent. All prerequisites must be passed with a C or better.
Note: It is strongly recommended that all major core courses be completed prior to enrolling in this course.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MGT401
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MG420 - Labor Relations
Consideration of the development, legal environment, and current problems of the industrial relations system. Emphasis is placed upon the historical evolution of both the union movement and the legislative system that shapes its activities.
Prerequisite(s): MG371 or HC351 . All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MGT420
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MG440 - Complex Organizations
A sociological approach to the study of organizations. Focuses on theoretical perspectives, characteristics of organizations, the interrelationship of organizational variables, and other related topics.
Prerequisite(s): MG371 or HC351 . All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MGT440
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MG450 - Project Management
This course presents the full range of topics covered by the PMP Certification Exam. Students address the terms, processes, and skills that are covered in the exam. The course follows Project Management Institute’s knowledge areas of the PMBOK® guide.
Prerequisite(s): MG371 or HC351 . All prerequisites must be passed with a C or better.
Fulfills: 4+1
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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MG460 - Management Internship
The internship must provide an applied/practical experience consistent with a career position filled by a college graduate. The internship will be approved and overseen by the Management Program Coordinator (PC) or a business faculty member approved by the PC. An experience paper is required. One credit hour will be earned by 40 hours of experience connected to the internship learning outcomes.
Prerequisite(s): Open only to students who have completed at least 3 of their courses in Management and have an overall GPA of 3.0.
Repeatable for Credit This class may be repeated to earn a maximum of 6 credit hours at the discretion of the PC.
Grade: Pass/Fail
Lecture Hours: 0 Lab Hours: 0 Credits: 3-6
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MG465 - Independent Study in Business
Individual research dealing with secondary sources on an approved topic in business.
Prerequisite(s): Major in business administration, economics or accounting.
Lecture Hours: 0 Lab Hours: 0 Credits: 1-4
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MG490 - Special Topics in Business Administration
A course based on subjects outside the current offerings.
Lecture Hours: 0 Lab Hours: 0 Credits: 1-3
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MG495 - Business Policy
A series of business cases and materials dealing with a variety of problems confronting general management selected to illustrate the major areas of managerial concern: environmental opportunities and constraints, formulation of business policy, organization for business activity and marshalling of resources for achieving objectives of the firm.
Prerequisite(s): EC141 , EC142 , FI360 , MG260 , MG315 , (MG371 or HC351 ), and MG306 . All prerequisites must be passed with a C or better.
Fulfills: Writing Intensive, LE Ethics
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MGT400, MG400
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Management Information Systems |
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MIS603 - Information Security and Risk Management
This course will stress the necessity for establishing an organization-wide information security risk management program designed to isolate significant internal and external threats through the application of technical security evaluations. In addition, this course will explore the risks associated with using wireless networks and permitting remote access to corporate information, as well as an examination of current and future administrative, physical, and technical security safeguards. Contingency, business continuity and disaster recovery planning will be covered along with applicable laws and regulations dealing with security and privacy.
Prerequisite(s): MIS605
Credits: 3
History: CIS603
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MIS605 - Management Information Systems
This course focuses on analyzing the use of information by organization and the different types of information systems. It explores the technological, managerial, and organizational considerations of information systems. The theoretical foundations of information systems and their development, uses, operations, management oversight, control, structure, and impact will be explored. The analysis of information within the organization, the nature of characteristics of computerized information systems, usage of information systems and technology to change the organizational structure and/or work process, and culture will be addressed.
Fulfills: 4+1
Credits: 3
History: CIS600
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MIS608 - Topics in Information Systems
This capstone course focuses on the integration and synthesis of previous knowledge in information systems. Utilizing information systems and technology to address topics and problems in many functional areas such as marketing, accounting, human resources and management information are stressed. The adaption of information systems and technology to meet the needs of the ever-changing business environment will also be addressed. Case studies will reinforce lectures.
Credits: 3
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MIS609 - Database Management Systems
This course will explore techniques used to design databases and database management systems. Topics such as relational and non-relational databases; knowledge databases (knowledgebase); database operations; data repositories, warehouses, and marts; and data mining will be covered. This course will examine common sources of big data and big data architecture, issues pertaining to the security and privacy of big data and how to identify data that is needed to produce the information and knowledge necessary to answer business questions. Visual analytics will be presented with an emphasis on how it permits end-users to directly interact with the data analysis capabilities of modern computing systems.
Prerequisite(s): MIS605
Credits: 3
History: CIS602
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MIS614 - Data Analysis and Business Analytics
This course focuses on how to make well-formed and more expedient business decisions using data. Advanced analytic techniques such as text analytics, machine learning, predictive analytics, data mining, statistics, and natural language processing will be covered. In addition, the synergies associated with analyzing previously untapped data coupled with existing enterprise data will be explored in terms of making sound business decisions. In addition, this course will evaluate common sources of big data, the big data life cycle, big data architecture framework, issues pertaining to the security and privacy of big data and how to identify data that is needed to produce the information and knowledge necessary to answer business questions. Finally, the course will cover the processes associated with project management, such as initiating, planning, executing, monitoring & controlling, and closing projects.
Prerequisite(s): MIS605
Fulfills: 4+1
Credits: 3
History: CIS605
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Marketing |
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MK351 - Principles of Marketing
Examines factors relevant to the marketing mix (product, promotion, distribution, and price) and to marketing management.
Fulfills: 4+1
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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MK369 - E-Marketing
This course will address the new technological environments that marketers are facing by introducing strategic considerations related to technology and technology implementation as it impacts the field of marketing. The course will explore the basics of marketing exchange utilizing the Internet, multimedia techniques, database marketing, and interactive telecommunications across delivery platforms. In addition the course will give students hands on experience with relevant software.
Prerequisite(s): MK351 . All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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MK380 - Advertising Crosslisted: CA380
Designed to give the student an understanding of the creation, design, and production of material for advertising campaigns in all media.
Prerequisite(s): MK351 or equivalent. All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: BA380
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MK385 - Consumer Behavior
An integrated approach to the study of various behavioral concepts and theories useful for understanding consumer behavior and its relevance to the development of effective marketing strategies.
Prerequisite(s): MK351 All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MKT385
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MK386 - Retailing Administration
The basic concepts and analytical tools of retailing; types of organizational structure; store location; personnel; merchandising; promotion; services; and control techniques.
Prerequisite(s): MK351 or equivalent. All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MKT386
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MK389 - Professional Selling
A study of the personal selling process with emphasis on the contributions of behavioral theories and on the legal, ethical, and social responsibilities of selling professionals.
Prerequisite(s): MK351 . All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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MK395 - International Marketing
An in-depth study of the methods of establishing and servicing foreign markets with emphasis on pricing, promotion, and distribution channels given the complex effects of international, cultural, legal and business practice environments. Exporting, importing and tariff barriers are also covered.
Prerequisite(s): MK351 and IB315 . All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MKT456
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MK400 - Special Topics in Marketing
This course consists of the study and analysis of some major aspect(s) of Marketing concepts at the senior level.
Lecture Hours: 0 Lab Hours: 0 Credits: 1-3
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MK401 - Sales Management
Review and analysis of approaches to planning, organizing, training, developing, compensating, directing, and controlling the sales force in support of marketing objectives. Use of case materials.
Prerequisite(s): MK351 . All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MKT401, AGR401
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MK405 - Social Media Marketing
The advent of online social media has revolutionized the way in which consumers connect with each other as well as the way in which firms communicate with their target markets. In this class, we will explore the nature of social media networks and the impact they have had on how businesses operate. The course is aimed at examining, in-depth, social media platforms, social media-related brand management strategies and best practices.
Prerequisite(s): MK351 . All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
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MK411 - Marketing Management
Study of the theoretical foundations, the methods and the environment of marketing, management. Topics include: consumer behavior, product policy, channel management, pricing and promotion.
Prerequisite(s): MK351 and MK385 . All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MKT411
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MK453 - Marketing Research and Information Systems
Examines the application of research methods to the problems of marketing. Consideration is given to research procedures, sources of data and management’s use of information for decision making.
Prerequisite(s): MG315 and MK351 . All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: BA455
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MK455 - Advertising and Promotional Strategies
A study of the specific role of the various promotional mix elements in relation to the overall marketing strategy.
Prerequisite(s): MK351 and MK380 . All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MKT455
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MK463 - Marketing Internship
The internship must provide an applied/practical experience consistent with a career position filled by a college graduate. The internship will be approved and overseen by the Marketing Program Coordinator (PC) or a business faculty member approved by the PC. An experience paper is required. One credit hour will be earned by 40 hours of experience connected to the internship learning outcomes.
Prerequisite(s): Open only to students who have completed at least 3 of their courses in Marketing and have an overall GPA of 3.0.
Repeatable for Credit This class may be repeated to earn a maximum of 6 credit hours at the discretion of the PC.
Grade: Pass/Fail
Lecture Hours: 0 Lab Hours: 0 Credits: 3-6
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MK491 - Seminar in Marketing
Intensive studies of selected current issues in marketing through seminars, workshops, and forums.
Prerequisite(s): MK351 , MK411 , and MK453 . All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MKT491
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MKT631 - Consumer Behavior
This course is designed to review behavioral science concepts applicable to understanding behavior of consumers in the marketplace as related to designing marketing strategy. This includes the nomenclature commonly used by marketers to describe the application of consumer behavior knowledge. Understanding situational influences such as information processing, learning and memory, attitude formation and change, post-purchase behavior, ethical/social issues are integral to marketing strategy formulation through an examination of the consumer decision process, a process foundational to the study of consumer behavior.
Topics covered include effects of internal factors (perception, learning, memory, motives, personality, emotions, and attitudes), and external factors (the significance of word-of mouth marketing and the role of opinion leaders) on consumer decision making, information processing, learning and memory, attitude formation and change, post-purchase behavior, ethical/social issues, and effects on marketing strategy.
Prerequisite(s): MBA630
Credits: 3
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MKT632 - Strategic Brand Management
This course approaches the study of brand management by illustrating the formulation of strategically sound brand management programs and the evaluation and control of the implementation of key brand initiatives (new products, advertising support, etc.). Focus is on theories and models to develop and manage brand equity. Specific learning modules include customer development, brand strategy development, brand extension development and annual brand planning. Specific attention is focused on case studies and team projects in building, measuring and managing brand equity.
Building and effectively maintaining brand equity is among the top priorities of high performing companies. Effective brand-building and brand management drives superior financial results, consumer loyalty and competitive insulation. This course provides students with insights into how profitable brand strategies can be created and the implications for brand management professionals. The class blends marketing theory and practice to provide perspective on corporate marketing and the brand management function. Therefore, the goal of competitive strategy for a brand is to find a position in the industry where the brand can: 1) articulate a compelling value proposition, 2) defend itself against competitive forces and influence them in its favor and 3) leverage communication resources to sell the brand message and build brand equity.
Prerequisite(s): MBA630
Credits: 3
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MKT633 - Digital and Social Media Marketing
This course aims to provide the theoretical knowledge and practical insights for integrating social media and digital marketing into the traditional marketing mix, understanding and engaging social media consumers, and monitoring and measuring the results of these efforts. Students will learn how to manage digital and social media, be able to understand the psychology of online consumers, the impact of digital and social media on traditional marketing strategy, review the digital and social media marketing process, critically evaluate the various social media platforms and online content, and successfully measure the impact of digital marketing efforts. Specific topics to be discussed include: Search Engine Marketing, Google AdWords, Google Analytics and Facebook Insights. Social media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the marketplace–consumers have greater opportunities to voice their opinions and connect with other consumers as well as an increased influence over marketers and brands. As a result, the conventional approaches to marketing communications have become more and more challenged. This puts an added emphasis on leveraging social media to engage consumers and propagate ideas, messages, products, and behaviors. This course takes an in-depth look at the relationship between media and human behavior, and examines how organizations capitalize on social media, and these consumer to-consumer interactions, to support their marketing efforts. Students will get hands-on experience creating comprehensive social media strategies for active brands.
Prerequisite(s): MBA630
Credits: 3
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MKT634 - Strategic Marketing Simulation
Students will participate in a group simulation activity and will have hands on ‘live’ experience, making strategic marketing decisions that affect the business viability in work teams. Students master the marketing concepts of production, channels of distribution, branding, promotion, segmentation, targeting, pricing and competition as they make decisions that affect the future profitability of the business entity.
Prerequisite(s): MBA630 , MKT631 , MKT632 , and (MKT633 or CIS608 )
Credits: 3
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MBA500 - Management Foundations
Successful leaders must understand basic fundamentals of a business functions for proper academic success and decision making. Emphasis in this course is placed on the necessary classroom and business fundamentals to assist students in being successful throughout their MBA courses. This introduction to the MBA program is designed for all students to refresh their knowledge develop a foundation for success in the MBA curriculum. Students will learn the key attributes of effective techniques for writing, research, and navigating the learning management systems.
Note: Must take this course first unless approved for an exception by the program director.
Credits: 3
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MBA515 - Accounting for Management Decisions
This course emphasizes the use of accounting data and analytical techniques employed by management for decision-making in for-profit and not-for-profit businesses and governmental organizations. Students will study, evaluate and apply analytical techniques as part of the broader management accounting process used to analyze, evaluate and convey their recommendations concerning economic events related to management decisions. Areas covered include: cash flow analysis, financial statement analysis, ratio analysis, variable costing, product costing, cost prediction, cost-volume-profit considerations, operational budgeting, variance analysis, return on investment and capital budgeting decisions. The course uses discussion, problems, accounting case studies and a term project to evaluate the student’s comprehension of the material.
Prerequisite(s): MBA 500
Fulfills: 4+1
Credits: 3
History: AC515, AC600
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MBA522 - Organization Behavior and Leadership
Achieving optimal effectiveness in today’s workplace is a challenge for even the most seasoned leaders. In order to remain competitive in a domestic and global market, leaders need to be able to leverage internal competencies to create a culture that fosters innovation while instilling an entrepreneurial spirit throughout the firm. Students will learn how leadership styles directly influence the organizational culture; affect problem-solving, workplace stress, and conflict resolution; and influence the level of motivation within an entity. In addition, students will explore the linkages between power and politics, change management, and organizational success, as well as the challenges, benefits, and tactical approaches to forming and managing high performing, diverse workgroups and teams. Finally, students will learn the key attributes of successful leaders to include professionalism, being accountable for one’s own actions and those of subordinates, the ability to demonstrate flexibility and adaptability when situations are dynamic and expectations are ambiguous, an awareness of the ethical implications of decision-making, establishing a shared vision, effective communication, and working well within groups and autonomously to achieve established goals and objectives.
Prerequisite(s): MBA 500
Fulfills: 4+1
Credits: 3
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MBA524 - Business Law and Ethics
This course examines the legal and ethical environment of business with particular attention to principles of law relating to business operations. The course emphasizes how organizational leaders identify, address, minimize, and prevent legal and ethical issues in areas of law important to business including: constitutional law; properly law, with a focus on intellectual property; contract law, including UCC Article 2, Statute of Frauds remedies, and e-commerce; tort law, including intentional, negligence, strict, and product liability; criminal law, including cybercrime, white-collar crime, and the Sarbanes-Oxley Act; regulatory law; agency and employment law; international law; forms of business organization; bankruptcy law; and litigation and alternative dispute resolution. Finally, students will be expected to apply critical thinking and legal reasoning to consider both the legal and ethical impacts of decision-making and business practice.
Credits: 3
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MBA576 - Operations Management
This course focuses on the vital concepts, issues, and techniques for efficient and effective operations to produce goods and services for consumers and/or businesses. Special emphasis is placed on process improvement logistics and supply chain management; planning; organizing and managing or resources to accomplish organizational objectives within a variety of business structures. Topics include operations strategy; product and service design; project management; operational planning; return on investment analysis process design and analysis; capacity planning; lean production systems; purchasing; materials and inventory management, forecasting; quality management and six sigma; and operational analysis and benchmarking.
Prerequisite(s): MBA 500
Fulfills: 4+1
Credits: 3
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MBA611 - Green Marketing
This is an environmental marketing course dealing with issues related to the environment. Topics covered are centered around the theoretical basis, managerial perspective, public policy viewpoint, or for empirical evidence of environmentalism. This course also covers a wide array of topics from segmentation of product, advertising and distribution strategies, and from a micro to a macro perspective. It represents an excellent tool for understanding and researching environmental marketing.
Credits: 3
History: MK615
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MBA615 - Managerial Finance
This course covers a comprehensive analysis of financial management issues faced by financial managers in today’s business environment. This course will cover time value analysis, financial risk and required return long-term financing; LT debt financing, equity financing and security markets, capital structure and the cost of capital; capital investment decision: capital budgeting, project risk analysis; current asset management and financing; financial condition analysis, lease financing and business valuation financial risk management; and consider ethical implications associated with financial practices and decision-making. Emphasis will be on operational definitions of financial concepts and analytical techniques to real world situations confronted by management.
Prerequisite(s): MBA515 or equivalent
Fulfills: 4+1
Credits: 3
History: FI615, BA615
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MBA620 - Leadership in Organizations
The course discussions will focus on leadership in organizations, problem-solving techniques and communication, coordination, and human relation skills required for managerial success. Topics covered include principles and practices of management functions such as planning, organizing, motivating and controlling.
Credits: 3
History: MG620, BA620
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MBA630 - Strategic Marketing
Strategic Marketing encompasses the vision of marketing as a value creating process that is essential to the formulation of a customer-driven strategy by selecting target markets, setting objectives and developing, implementing, and managing marketing programs designed to meet the value requirements of the customers in each market. Students will study strategic positioning, market opportunities, pricing strategies, market analysis, as well as product differentiation with an overarching goal to ensure the firm maintains a competitive advantage within its current and future markets. Strategic and tactical analysis of the marketing mix will be covered in a decision making focus, together with considerations of globalization, leadership, data driven decision making, and integrated marketing for brand building and equity. This course uses an application-oriented approach to study marketing strategy and incorporates real-world examples of marketing strategies adopted by both large and small companies in a variety of business areas.
Prerequisite(s): MBA 500
Fulfills: 4+1
Credits: 3
History: MK630
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MBA670 - Special Topics in Business
In this course, current topics in business are extensively discussed, including business ethics, labor relations, financial planning or any of a wide variety of subjects in business curriculum, such as entrepreneurial research, entrepreneurial education or entrepreneurial investments.
Credits: 1-3
History: MG670, BA670
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