2021-2022 University Catalog 
    
    Mar 28, 2024  
2021-2022 University Catalog [ARCHIVED CATALOG]

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MKT 634 - Strategic Marketing Simulation


Students will participate in a group simulation activity and will have hands on ‘live’ experience, making strategic marketing decisions that affect the business viability in work teams. Students master the marketing concepts of production, channels of distribution, branding, promotion, segmentation, targeting, pricing and competition as they make decisions that affect the future profitability of the business entity.
Prerequisite(s): MBA 630 MKT 631 MKT 632 , and (MKT 633  or CIS 608 
Credits: 3



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