2023-2024 University Catalog 
    
    Feb 28, 2024  
2023-2024 University Catalog
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MK385 - Consumer Behavior


An integrated approach to the study of various behavioral concepts and theories useful for understanding consumer behavior and its relevance to the development of effective marketing strategies.
Prerequisite(s): MK351    All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MKT385



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