2023-2024 University Catalog 
    
    Feb 27, 2024  
2023-2024 University Catalog
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MK386 - Retailing Administration


The basic concepts and analytical tools of retailing; types of organizational structure; store location; personnel; merchandising; promotion; services; and control techniques.
Prerequisite(s): MK351  or equivalent. All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: MKT386



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