2023-2024 University Catalog 
    
    Feb 27, 2024  
2023-2024 University Catalog
Add to Favorites (opens a new window)

MK453 - Marketing Research and Information Systems


Examines the application of research methods to the problems of marketing. Consideration is given to research procedures, sources of data and management’s use of information for decision making.
Prerequisite(s): MG315  and MK351 . All prerequisites must be passed with a C or better.
Lecture Hours: 3 Lab Hours: 0 Credits: 3
History: BA455



Add to Favorites (opens a new window)