MKT634 - Strategic Marketing Simulation

Students will participate in a group simulation activity and will have hands on ‘live’ experience, making strategic marketing decisions that affect the business viability in work teams. Students master the marketing concepts of production, channels of distribution, branding, promotion, segmentation, targeting, pricing and competition as they make decisions that affect the future profitability of the business entity.
Prerequisite(s): MBA630, MKT631, MKT632, and (MKT633 or CIS608)
Credits: 3