2018-2019 Undergraduate Catalog 
    
    Dec 26, 2024  
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MK 386 - Retailing Administration


The basic concepts and analytical tools of retailing; types of organizational structure; store location; personnel; merchandising; promotion; services; and control techniques.
Prerequisite(s): MK 351  or equivalent.
Lecture Hours: 3 Lab Hours: 0 Credits: 3



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