2018-2019 Undergraduate Catalog 
    
    Dec 22, 2024  
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MK 453 - Marketing Research and Information Systems


Examines the application of research methods to the problems of marketing. Consideration is given to research procedures, sources of data and management’s use of information for decision making.
Prerequisite(s): MG 315  and MK 351 .
Lecture Hours: 3 Lab Hours: 0 Credits: 3



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