2018-2019 Undergraduate Catalog 
    
    Dec 26, 2024  
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MK 455 - Advertising and Promotional Strategies

A study of the specific role of the various promotional mix elements in relation to the overall marketing strategy.
Prerequisite(s): MK 351  and MK 380 .
Lecture Hours: 3 Lab Hours: 0 Credits: 3


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