2023-2024 University Catalog 
    
    Oct 31, 2024  
2023-2024 University Catalog [ARCHIVED CATALOG]

Digital Marketing, B.S.B.A.


B.S.B.A.


  This program is part of the 4+1 Undergraduate to Graduate  program options. 

For questions regarding specific courses and concentration options, please consult with your Advisor, Campus Center or via email at: advising@park.edu.

Students enrolled in the Bachelor of Science in Business Administration program receive a broad education covering the major functional areas of business. This degree will help a student prepare for a career in business or government leadership and provide knowledge and skills desired by all types of employers. It can also provide one the background to organize and manage a family business. Graduates with a B.S.B.A. typically find jobs in business, production management, personnel management, marketing management, or financial management. Many serve their communities as marketing or management specialists in insurance, real estate, investments, banking, communications, manufacturing, retailing and wholesaling. A number of students with this major move into graduate study in law, management, or other business specialties.

Requirements For: B.S.B.A. Major – 63 Hours, 2.0 GPA


Pursuing the Digital Marketing will equip students with the knowledge and fundamentals necessary to analyze the digital landscape that has become the ‘new normal’ in the world of business. As the use and implementation of digital media become more of a necessity for businesses, the demand for marketing professionals with an in-depth understanding of the applications and implications of such technologies continues to grow.

Business Core 39 CR.


Note:


Select one of the following:


Liberal Education Requirements 40 CR.


Writing Seminar 6 cr.


EN105  and EN106   

Math Requirement 3 cr.


Select one of the following:

MA120 MA135 , or higher math course excluding MA208   

Science with a lab Requirement 4 cr.


Select one of the following:

BI101 , BI111 , BI211 , BI212 , BI223 , BIO221 , BIO225 , BIO325 , BIO327 , BIO330 , BIO337L  and BIO337 , BIO350 , BIO400 , BIO410 , BIO411 , BIO417 , CH101 , CH105 , CH107L  and CH107 , CH108L  and CH108 , CH317L  and CH317 , CH318L  and CH318 , CH328 , CH329 , CH337L  and CH337 , CH440 , GGP115 , GGP205 , GO130 , GO141 , GO151 , GO200 , GO310 , GO320 , GO330 , PY155 , PY156 , PY205 , or PY206  

Ethics Requirement 3 cr.


Select one of the following:

AC435 , CA302 , CS300 , EDU310 , MG495 , NS306 , PA380 , PH102 , PH221 , PH224 , PH308 , PS220 , SO220 , SW492 

Communications Requirement 3 cr.


Select one of the following:

CA103 CA105  

Citizenship Requirement 3 cr.


Select one of the following:

PO200 PO210 HIS111 HIS112 , or HIS113   

Humanities Requirement 6 cr.


Select one of the following Art or English: 

AR115 , AR215 , AR216 , EN201 , EN221 , EN232 , EN234  

And one of the following:

AR115 , AR215 , AR216 , EN201 , EN221 , EN232 , EN234 , CA104 , CA116 , CA235 , ML235 , ML251 , PH101 , PC202 , PH205 , RE109 , SP110 , SP201 , SP202 , TH100 , TH101 

Natural Science Requirement 3 cr.


Select one of the following:

BI214 , CH101 , CH102 , CH105 , CH107  CH107L , CH108  CH108L , GGP115 , GGP120 , GGP205 , GO125 , GO130 , GO141 , GO151 , GO200 , NS220 , PY101 , PY155 , PY156 , PY205 , or PY206  

*Computer Science and PE courses excluded.

Social Science Requirement 6 cr.


Select two of the following:

AN100 , CJ100 , CJ200 , EC141 , EC142 , EDU210 , FI201 , GGH110 , GGH200 , HIS104 , HIS105 , PO216 , PS101 , PS125 , PS205 , SO141 , SO206 , or SW205 

Seminar: Integrative & Interdisciplinary Learning 3 cr.


Select one of the topics for LE300*   

Graduation Requirements


Student Seminar 3 cr.


FYE100 First-Year Seminar  (required for all incoming first-time freshman and highly encouraged for transfer students)

Upper Division Hours 36 cr.


36 hours upper division (300 - 400) level course work

Writing Across the Curriculum 9 cr.


3 credit hours of Professional Writing (EN306*  or equivalent from the list below) plus 6 credit hours of Writing Intensive coursework are required.

EN306A , EN306B , EN306C , EN307 , EDU300 , CJ450 , HIS455 , MG306 , NS306 , PA430 , PO405 , PS300 , PS406 , or SO310  

 

6 credit hours to fulfill the Writing Intensive requirement must be chosen from among the courses designated in the catalog as “WI” (Writing Intensive ), composed as follows:

  • 3 of the credit hours must come from a WI course outside the student’s major(s); that is, the course must be offered by a program other than the one(s) that house(s) the student’s major area of study at the time the course is taken.
  • 3 of the credit hours must come from a WI course that is offered by the student’s major program; that is, the course must be offered by the same program that houses the student’s major at the time the course is taken.

AR316 , AR498 , BIO498 , CA218 , CH342 , CJ221 , CS300 , EDU310 , EN201 , EN221 , EN232 , EN234 , EN490 , FW190 , GGP350 HC 263   HIS261 , HIS453 , IDS410 , MA301 , ML251 , MG495 , NUR460 , PA432 , PO210 , PS315 , SO141 , SP320 , SW325  

Additional Requirements


Park University grants the Bachelor of Science, Bachelor of Science in Business Administration, Bachelor of Public Administration, Bachelor of Science in Education, Bachelor of Fine Arts, and the Bachelor of Music Degree upon completion of the following requirements:

  • Completion of a minimum of 120 semester hours with a cumulative 2.0 GPA (or higher dependent on major).
  • A minor for Geography, B.S.  and Information Systems, B.S.  majors.
  • Satisfaction of all requirements for a major.
  • Completion of degree specific requirements.
  • Completion of Liberal Education requirements.
  • Completion of residency requirement, 30 hours of earned and graded (A, B, C, D) college hours at Park University. At least 15 of these 30 hours must be in the major.
  • Submission of an Application for Graduation.