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Nov 04, 2025
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]
Management/Marketing, B.S.
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 Return to: Academic Degree Programs
This degree requires a minimum of 120 hours.
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Requirements For: B.S. Major – 54-60 Hours, 2.0 GPA
This program is designed to provide students an in-depth understanding of the various marketing disciplines. The marketing major will provide students with the skills and knowledge necessary to find jobs in advertising, personal selling, marketing management, international marketing, retailing, marketing research and transportation among other careers. The curriculum is designed to cover trends in business and industry while considering professional ethics and social responsibility. A number of students with this major move to graduate study in management, marketing or other business specialties. Note:
*IS 141 is a required course for students with majors within the School of Business and satisfies the requirement for CS 140 . *MA 171 is a required course for students with majors within the School of Business and satisfies the requirement for MA 120 . *MG 306 is a required course for students with majors within the School of Business and satisfies the requirement for EN 306* Marketing
Marketing majors have a choice of 2 distinct tracks. The Marketing concentration provides a strong foundation for a career in marketing, allowing students to choose 4 electives from the field of marketing that reflect their interests. Students taking the Marketing concentration receive a broad education covering the major functional areas of Marketing. Pursuing the Digital Marketing track will equip students with the knowledge and fundamentals necessary to analyze the digital landscape that has become the “new normal” in the world of business. As the use and implementation of digital media become more of a necessity for businesses, the demand for marketing professionals with an in-depth understanding of the applications and implications of such technologies continues to grow. The Professional Sales track provides students the opportunity to concentrate in the growing field of professional sales, a field in demand in all areas of business and industry. Marketing Requirements 21 cr.
Choose any 4 courses listed below:
Digital Marketing Track 24 cr.
Professional Sales Track 21 cr.
Degree Specific Requirements
Student Seminar 3 cr.
LE 100 First-Year Seminar Upper Division Hours 36 cr.
36 hours upper division ( 300 - 400) level course work Professional Writing Requirement 3 cr.
EN 306A , EN 306B , EN 306C , EN 307 , EDU 300 , CJ 450 , HIS 452 , HIS 453 , HIS 454 , HIS 455 , MG 306 , NS 306 , PA 430 , PO 302 , PO 405 , PS 300 , PS 406 , or SO 300 Liberal Education Requirements
Math Requirement 3 cr.
Select one of the following: MA 120 , MA 135 , or higher math course exluding MA 208 Computer Science Requirements 3 cr.
CS 140 Introduction to Computers *May be satisfied by higher level course or department equivalent. Ethics requirement 3 cr.
Select one of the following: CA 302 , CS 300 , EDU 310 , MG 495 , NS 306 , PA 380 , PH 102 , PH 221 , PH 308 , PS 220 , or SO 220 Natural Science Requirement 3 cr.
Select one of the following: BI 214 , CH 101 , CH 102 , CH 107 and CH 107L , CH 108 and CH 108L , GGP 115 , GGP 120 , GGP 205 , GO 125 , GO 130 , GO 141 , GO 151 , GO 200 , NS 220 , NS 241 , PY 101 , PY 155 , PY 156 , or PY 206 *Computer Science and PE courses excluded. Science with a Lab 4 cr.
Select one of the following: BI 101 , BI 111 , BI 223 , BIO 211 , BIO 212 , BIO 221 , BIO 225 , BIO 325 , BIO 327 , BIO 330 , BIO 337L and BIO 337 , BIO 350 , BIO 378 , BIO 400 , BIO 410 , BIO 411 , BIO 417 , CH 107L and CH 107 , CH 108L and CH 108 , CH 317L and CH 317 , CH 318L and CH 318 , CH 328 , CH 329 , CH 337L and CH 337 , CH 405 , CH 440 , GGP 115 , GGP 205 , GO 130 , GO 141 , GO 151 , GO 200 , GO 310 , GO 320 , GO 330 , PY 155 , PY 156 , PY 205 , or PY 206 Humanities Requirement 6 cr.
Select one of the following Art or English: AR 115 , AR 215 , AR 216 , EN 201 , EN 221 , EN 232 , or EN 234 And one of the following: AR 115 , AR 215 , AR 216 , EN 201 , EN 221 , EN 232 , EN 234 , CA 105 , CA 115 , CA 116 , CA 235 , ML 235 , PH 101 , PH 205 , RE 109 , SP 110 , TH 100 , TH 101 , TH 201 , or TH 216 Social Science Requirement 6 cr.
Select two of the following: AN 100 , CJ 100 , CJ 200 , EDU 210 , GGH 110 , GGH 200 , HIS 104 , HIS 105 , PO 216 , PS 101 , PS 125 , PS 205 , SO 141 , SO 206 , or SW 205 Seminar: Integrative & Interdisciplinary Learning 3 cr.
Select one of the topics for LE 300* Graduation Requirements
Park University grants the Bachelor of Science, Bachelor of Public Administration, Bachelor of Science in Education, Bachelor of Fine Arts, and the Bachelor of Music Degree upon completion of the following requirements: - Completion of a minimum of 120 semester hours with a cumulative 2.0 GPA (or higher dependent on major).
- A minor for Geography and Information Systems majors.
- Satisfaction of all requirements for a major.
- Completion of degree specific requirements.
- Completion of Liberal Education requirements.
- Completion of residency requirement, 30 hours of earned and graded (A, B, C, D) college hours at Park University. At least 15 of these 30 hours must be in the major core.
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Return to: Academic Degree Programs
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