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Nov 24, 2024
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]
Business Administration, Marketing Concentration, B.S.
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This degree requires a minimum of 120 hours.
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Business Administration, B.S.
Students taking the business administration major receive a broad education covering the major functional areas of business. This major will help a student prepare for a career in business or government leadership and provide him/her with knowledge and skills desired by all types of employers. It can also give one the background to organize and manage his/her family business. Graduates in business administration typically find jobs in business, production management, personnel management, marketing management, or financial management. Many serve their communities as marketing or management specialists in insurance, real estate, investments, banking, communications, manufacturing, retailing and wholesaling. A number of students with this major move into graduate study in law, management, or other business specialties.
Requirements For: B.S. Major – 54-69 Hours, 2.0 GPA
Note:
* IS 141 is a required course for students with majors within the School of Business and satisfies the requirement for CS 140 .
* MA 171 is a required course for students with majors within the School of Business and satisfies the requirement for MA 120 .
*MG 306 is a required course for students with majors within the School of Business and statisfies the requirement for EN 306*
Concentrations
(Choose One):
Marketing
Marketing majors have a choice of 2 distinct tracks. The Marketing concentration provides a strong foundation for a career in marketing, allowing students to choose four electives from the field of marketing that reflect their interests. Students taking the Marketing concentration receive a broad education covering the major functional areas of Marketing.
Pursuing the Digital Marketing track will equip students with the knowledge and fundamentals necessary to analyze the digital landscape that has become the ‘new normal’ in the world of business. As the use and implementation of digital media become more of a necessity for businesses, the demand for marketing professionals with an in-depth understanding of the applications and implications of such technologies continues to grow.
The Professional Sales track provides students the opportunity to concentrate in the growing field of professional sales, a field in demand in all areas of business and industry.
Business Electives
Choose any four courses listed below:
Degree Specific Requirements
Student Seminar 3 cr.
LE 100 First-Year Seminar
Upper Division Hours 36 cr.
36 hours upper division ( 300 - 400) level course work
Professional Writing Requirement 3 cr.
EN 306A , EN 306B , EN 306C , EN 307 , EDU 300 , CJ 450 , HIS 452 , HIS 453 , HIS 454 , HIS 455 , MG 306 , NS 306 , PA 430 , PO 302 , PO 405 , PS 300 , PS 406 , or SO 300
Liberal Education Requirements
Math Requirement 3 cr.
Select one of the following:
MA 120 , MA 135 , or higher math course exluding MA 208
Computer Science Requirements 3 cr.
CS 140 Introduction to Computers
*May be satisfied by higher level course or department equivalent.
Ethics requirement 3 cr.
Select one of the following:
CA 302 , CS 300 , EDU 310 , MG 495 , NS 306 , PA 380 , PH 102 , PH 221 , PH 308 , PS 220 , or SO 220
Natural Science Requirement 3 cr.
Select one of the following:
BI 214 , CH 101 , CH 102 , CH 107 and CH 107L , CH 108 and CH 108L , GGP 115 , GGP 120 , GGP 205 , GO 125 , GO 130 , GO 141 , GO 151 , GO 200 , NS 220 , NS 241 , PY 101 , PY 155 , PY 156 , or PY 206
*Computer Science and PE courses excluded.
Science with a Lab 4 cr.
Select one of the following:
BI 101 , BI 111 , BI 223 , BIO 211 , BIO 212 , BIO 221 , BIO 225 , BIO 325 , BIO 327 , BIO 330 , BIO 337L and BIO 337 , BIO 350 , BIO 378 , BIO 400 , BIO 410 , BIO 411 , BIO 417 , CH 107L and CH 107 , CH 108L and CH 108 , CH 317L and CH 317 , CH 318L and CH 318 , CH 328 , CH 329 , CH 337L and CH 337 , CH 405 , CH 440 , GGP 115 , GGP 205 , GO 130 , GO 141 , GO 151 , GO 200 , GO 310 , GO 320 , GO 330 , PY 155 , PY 156 , PY 205 , or PY 206
Humanities Requirement 6 cr.
Select one of the following Art or English:
AR 115 , AR 215 , AR 216 , EN 201 , EN 221 , EN 232 , or EN 234
And one of the following:
AR 115 , AR 215 , AR 216 , EN 201 , EN 221 , EN 232 , EN 234 , CA 105 , CA 115 , CA 116 , CA 235 , ML 235 , PH 101 , PH 205 , RE 109 , SP 110 , TH 100 , TH 101 , TH 201 , or TH 216
Social Science Requirement 6 cr.
Select two of the following:
AN 100 , CJ 100 , CJ 200 , EDU 210 , GGH 110 , GGH 200 , HIS 104 , HIS 105 , PO 216 , PS 101 , PS 125 , PS 205 , SO 141 , SO 206 , or SW 205
Seminar: Integrative & Interdisciplinary Learning 3 cr.
Select one of the topics for LE 300*
Graduation Requirements
Park University grants the Bachelor of Science, Bachelor of Public Administration, Bachelor of Science in Education, Bachelor of Fine Arts, and the Bachelor of Music Degree upon completion of the following requirements:
- Completion of a minimum of 120 semester hours with a cumulative 2.0 GPA (or higher dependent on major).
- A minor for Geography and Information Systems majors.
- Satisfaction of all requirements for a major.
- Completion of degree specific requirements.
- Completion of Liberal Education requirements.
- Completion of residency requirement, 30 hours of earned and graded (A, B, C, D) college hours at Park University. At least 15 of these 30 hours must be in the major core.
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